Starting your own massage or complementary therapy business can be both exciting and daunting. You may have a lot of passion and expertise, but it can be challenging to find new clients, especially when you’re just starting out. If you’re not tech-savvy and don’t want to run Facebook ads, don’t worry! In this article, we’ll share with you the simplest and fastest way to fill your diary as a brand-new therapist.
- Having a professional website: This is an important way to attract new clients and fill your diary. Your website should be easy to navigate, visually appealing, and provide essential information about your services, pricing, and location. Be sure to include your contact information, so potential clients can easily reach you to schedule an appointment. Don’t waste time with this, though!! Apply for our Free Website Program and let us create a stunning website for you for free so you can have a strong start to growing your practice!
- Working in a wellness clinic: Basing yourself in an environment like this vs. all alone can be a highly effective way to attract new clients, especially if you’re just starting out. Wellness clinics typically have an established client base and can help you build your reputation as a therapist. Consider reaching out to local clinics and offering to work as a contractor or rent a space. This can also help you gain valuable experience and learn from other therapists in your field.
Network with family and friends: Don’t underestimate the power of word-of-mouth referrals. Reach out to your family and friends and let them know about your new business. Offer them a special discount or incentive to book a session with you. Encourage them to share your business with their friends and family as well.
Collaborate with other businesses: Partnering with other businesses in your area can be an effective way to reach a new audience. Reach out to other complementary therapists, gyms, yoga studios, and wellness centers in your area and offer to collaborate with them. You could offer a discount to their clients or exchange referrals.
Offer a special introductory offer: Offering a special introductory offer can be an effective way to attract new clients. Consider offering a discounted rate or a free session to new clients who book with you. This will encourage them to try out your services and hopefully become a repeat customer.
Leverage online directories: There are many online directories where you can list your business for free or for a monthly fee. These are great because this will boost your SEO for your website, and directories, like Find A Therapy, will even market your listing in your local area!! That is like hiring an agency AND paying for ads for less than £20 per month…
Online Search Platforms: Creating your free listing on platforms such as Yelp and/or Google My Business, can help potential clients find you when they search for massage or complementary therapy services in your area. Getting registered on Google is really a must, in my opinion.
Attend local events: Attend local events in your community where you can network and promote your business. Consider attending health and wellness fairs, farmer’s markets, or community events. You can set up a booth or offer free mini-sessions to attendees to introduce them to your services.
Remember, the key to filling your diary as a brand-new therapist is to be proactive and creative in your approach. Be sure to follow up with potential clients and keep track of your marketing efforts to see what’s working best. By using these simple and effective tips, you’ll be well on your way to building a successful massage or complementary therapy business.