Local SEO Tips for Massage and Complementary Therapists

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If you’re a massage therapist or a complementary therapy practitioner, you know how crucial it is to attract local clients to your practice. One of the most effective ways to do this is through local SEO (Search Engine Optimisation). Today, we’ll dive into practical tips for optimising your website for local searches and emphasise the importance of Google My Business and local directories. Let’s get started on making your practice the go-to place for wellness in your community!

Why Local SEO Matters for Therapists

Local SEO helps your business appear in search results when potential clients look for services in your area. This is crucial for therapists because clients often search for “massage therapist near me” or “acupuncture in [city].” Optimising your website ensures that these potential clients can easily find you.

Optimise Your Website for Local Searches


Local Keywords Are Key

  • Use specific local keywords throughout your website. Instead of just “massage therapy,” use “massage therapy in [Your City].” Include these keywords in titles, headings, and throughout your content.

  • For example, if you’re based in London, phrases like “London massage therapy” or “best massage therapist in London” should be sprinkled naturally in your content.

Create Location-Specific Pages

  • If you serve multiple areas, consider creating dedicated pages for each location. This helps search engines understand your reach and makes it easier for clients in those areas to find you.

Include Your NAP (Name, Address, Phone Number)

  • Make sure your NAP is consistent across your website and all online directories. Place your NAP in the footer of your website so it appears on every page.

Add a Map to Your Contact Page

  • Embedding a Google Map on your contact page can help with local SEO and makes it easier for clients to find you.

Write Localised Content

  • Create blog posts or articles about local events, partnerships, or wellness tips specific to your area. This not only boosts SEO but also establishes you as a community-focused practitioner.

The Power of Google My Business

Google My Business (GMB) is a free tool that helps your business appear in local search results and on Google Maps. This is especially important because when people search for “massage [location],” Google often displays GMB listings at the very top of the search results. In fact, a significant percentage of users book with businesses directly from Google Maps – some estimates suggest that as many as 78% of local mobile searches result in an offline purchase.

Here’s how to make the most of Google My Business:

Claim and Verify Your Listing

  • If you haven’t already, claim your Google My Business listing. Follow the steps to verify your business to ensure your information appears in local searches.

Complete Your Profile

  • Fill out all the information in your GMB profile, including your business name, address, phone number, website, hours of operation, and service areas. The more complete your profile, the better.

Add High-Quality Photos

  • Upload professional photos of your practice, including the exterior, interior, and any equipment or therapy rooms. Photos help potential clients get a feel for your practice and can improve your ranking.

Collect and Respond to Reviews

  • Encourage satisfied clients to leave positive reviews on your GMB page. Respond to all reviews, positive or negative, to show that you value client feedback. Positive reviews not only enhance your reputation but also improve your ranking on Google.

Post Updates and Offers

  • Use the posts feature to share news, special offers, or events. Regular updates keep your listing fresh and engaging. Sharing timely information can draw in clients looking for current promotions or events.

Leverage Local Directories

Being listed on local directories can further boost your visibility. Here’s how to make the most of them:

Get Listed on Major Directories

  • Ensure your practice is listed on major local directories such as YelpYellow Pages, and. These directories often rank well in local searches.

Use Niche Directories

  • Look for directories specific to massage therapy and complementary therapies. Sites like MassageBook, Wellness.com, and local holistic health directories can drive targeted traffic to your website.

Join Professional Organisations

Consistent Information

  • Make sure your business information is consistent across all directories. Any discrepancies can confuse potential clients and harm your SEO.


Optimising your website for local searches is essential for attracting more clients to your practice. By using local keywords, creating location-specific content, and leveraging tools like Google My Business and local directories, you can enhance your online presence and ensure that clients in your area can easily find you.

At Thriving Therapist, we’re here to help you grow your practice and connect with your community. For the next 48 hours, we’re offering a 25% discount on our Advanced SEO service. Plus, our current web clients always enjoy a 50% discount! Don’t miss out on this opportunity to take your practice to the next level.

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