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3 Mistakes Therapists Make When Setting Their Prices

Hey there, fellow complementary therapists!!

Are you struggling to set prices for your services? Do you find yourself randomly picking numbers, comparing yourself to others, asking in Facebook groups, or even worse, offering big discounts just to get clients?

Well, I’m here to tell you that these methods are all wrong! As a bodywork therapist with over 18 years of experience and successful practices in both the US and the UK, I’d like to share with you the methods you should NOT use to determine your pricing.

First and foremost, don’t base your prices on what other local therapists are charging. Just because someone down the street charges a certain amount does not mean you should too. Your prices should reflect your unique business model and the value you provide to your clients.

Secondly, avoid randomly picking numbers out of thin air. A logical approach is crucial when setting prices. You should take into account your costs, expenses, and the time you spend delivering your services. A business plan can be very helpful in this regard.

Thirdly, it’s a mistake to feel like you have to charge less than your mentor or anyone else in the industry. Your prices should be based on what makes sense for your own business, and not what others are charging.

Lastly, offering big discounts when you’re already struggling to make ends meet is not a smart move. Instead, focus on creating value for your clients and communicating that value effectively.

At Thriving Therapist, we believe that a logical and strategic approach to pricing is essential for building a sustainable and successful business. We offer self-study e-courses and private mentoring to help you develop these crucial skills.

So, my fellow therapists, let’s ditch the wrong ways of pricing our services and start using the right ones. Take a moment to think about your unique business model, your costs, your time, and the value you provide to your clients. And if you need help, try using this free business plan document, and don’t hesitate to reach out to us for guidance and support.

Here’s to building a thriving and prosperous practice!



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